Approach: I used 3D to make the banner eye-catching, and emphasise on the "future of money aspect". I also decided to subtly link to "bitcoin cash city" by reflecting sky scrapers in the main coin. Brand recognisability was maintained through using the brand colour schemes and typefaces. all aspects of the billboard are large enough to be seen from as distance, due to the nature of where the client might place it.

Programs: Cinema4D + adobe illustrator